Page URL (Permalink)

A Web Page By Any Other Name Would Not Rank As Well

What Are Page Names?

A web page URL is a file name, just like filename.jpg, filename.doc, or, as in the case of a web page, filename.html.  The page URL is the part that comes after the domain, such as 'domain.com/page-url.' In some cases, there might be a subfolder preceding the Page URL, like 'domain.com/sub-folder/page-url.' The combination of the subfolder and Page URL forms the complete page name. 

Search engines and people read the page name for clues about what the page is about. The more clear and understandable the page name is, the easier it is for search engines to find the page and, at the same time, give users confidence in visiting the page.


Note:  In HWP, the Page URL is the page name.

Page Name / Page URL Guidelines

  • Use navigation label as page name
  • Use-hyphens-to-separate-words
  • No special characters (# & % + * = @ ~ ^ $) other than the hyphen or slash
  • lower case characters only
  • If business has multiple location pages use the City, ST for each geo specific page
  • Pages specific to one person (bio pages) use first-name-last-name.  Include prefix if applicable i.e., dr. Do not add their title i.e,, md, dds....
  • A slash in the page name is permitted if requested or necessary to replicate 3rd party or Next Gen page names
  • services/roofing
  • services/siding
  • services/windows
Navigation Label /page-name
Roofing Services /roofing-services
FAQs /faqs
Contact /contact
About /about
Ron Burgundy /dr-ron-burgundy
Overland Park, KS /overland-park-ks
Reviews /reviews
Gallery /gallery
New Patient Forms /new-patient-forms