Out of Norm Pages
Out-of-Norm Title Tag Structure
- Page Name | NOB
Out-of-Norm Meta Description Structure
- Identify the page type
- Describe what content is on the page
- Include the business name and location when relevant
- When appropriate and space permitting, explain how the page helps the visitor (usefulness)
Example (History Page)
Title Tag: Our History | NOB
Meta Desc: Learn about the history of NOB, including how our company started, important milestones, and how we’ve grown while serving customers in (City, ST).
About Us - Specific to a company (default Smart Site About Us page)
- Title Tag: About | NOB
- Meta Desc: NOB [verb] offers / provides / serves / specializes in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).
About | Scott Family Dentistry
Scott Family Dentistry offers affordable dental care to the Cherry Hill, NJ community. Walk-ins are always welcome, and most insurance is accepted.
About | Mama's Pizza
Mama's Pizza has been serving the Landsdown, PA area since 1975. Daily specials. Free deliveries for orders over $30. Open 7 days a week.
About | Beechwood Landscape
Beechwood Landscape, serving the Tri-State Area, offers lawn care services including, mowing, fertilization, and weed control. Senior discounts. Free estimates.
About ______________ - Specific to an individual (i.e. bio page)
- Title Tag: Prefix First Last, Title | NOB
- Meta Desc: NOB [verb] offers / provides / serves / specializes in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).
Dr. Rufus T. Firefly, DDS | Scott Family Dentistry
Dr. Rufus T. Firefly, DDS has been specializing in family dentistry in the Boston area since 1994. Voted Top Doc by Boston Magazine 10 years in a row.
Joe Howe, Managing Partner | Dewey, Cheatem & Howe
Joe Howe, Managing Partner, has been specializing in bankruptcy filings in the Trenton area since 2005. Honored by Who’s Who In American Law for over 7 years.
Blog
- Title Tag: Blog | NOB
- Meta Desc: Learn more about what's new and important/exciting/fun at NOB (with location/geo if applicable and space permitting).
Blog | Flanagan's Towne Auto Body
Learn more about what's new and important at Flanagan's Towne Auto Body of Unity, WI.
Blog | Wilson's Home Exteriors
Learn more about what's new and important at Wilson's Home Exteriors. Serving all of South Jersey.
Calendar
- Title Tag: Name of Calendar | NOB
- Meta Desc: View [NOB's] {name of calendar].
Yoga Class Schedule | Strike a Pose Yoga Studio
View Strike a Pose Yoga Studio's yoga class schedule.
Event's Calendar | Pennsauken Swim Club
View Pennsauken Swim Club's events calendar.
Careers / Job Postings
- Title Tag: Careers / Job Postings / We're Hiring, etc | NOB
- Meta Desc: Join the winning team at [NOB] today. Click to learn more.
Job Postings | Mr. Computer Wiz
Join the winning team at Mr. Computer Wiz today. Click to learn more.
Careers | Man of Steel Security
Join the winning team at Man of Steel Security today. Click to learn more.
We're Hiring | Buzzy's HVAC
Join the winning team at Buzzy's HVAC today. Click to learn more.
Coupons / Specials, Discounts / Offers, Rebates etc.
- Title Tag: Coupons (or Specials, Discounts, etc.) | NOB
- Meta Desc: [Clients / Customers / Patients -- as defined] can save save money in location/geo with [NOB]'s coupons / specials / discounts / offers / rebates, etc. Click to learn more.
Coupons | Tarry's Tax Service
Clients in the Columbus, OH area can save money with Tarry's Tax Service coupons. Click to learn more.
Specials | EZSmiles Dental
Patients in Boca Raton can save money with EZSmiles Dental specials. Click to learn more.
Specials and Rebates | Buzzy's HVAC
Tri-State area customers can save money with Buzzy's HVAC specials and rebates. Click to learn more.
eCommerce / Online Store
- Title Tag: Online Store | NOB
- Meta Desc:
- Shop for items at [NOB].
Add "...and more." if applicable.
-OR- - Shop for [NOB] items (max 3). Add "...and more." if applicable.
Online Store | Wilson's Garden Center
Shop for mulch, stone, and soil by the yard at Wilson's Garden Center.
-OR-
Shop for mulch, stone, soil and more by the yard at Wilson's Garden Center.
Online Store | Buzzy's Pizza
Shop for Buzzy's Pizza gift certificates, t-shirts, and hats.
-OR-
Shop for Buzzy's Pizza gift certificates, t-shirts, hats, and more.
FAQs / Frequently Asked Questions
- Title Tag: FAQs | NOB
- Meta Desc: Visit our FAQs page to learn more about NOB our products/services.
FAQs | Flanagan's Towne Auto Body
Visit our FAQs page to learn more about Flanagan's Towne Auto Body and our services.
FAQs | Fred G. Johnson, Esq.
Visit our FAQs page to learn more about Fred G. Johnson, Esq. and our services.
Finance
- Title Tag: Finance | NOB
- Meta Desc: Click to learn more about NOB financing options.
Finance | Buzzy's HVAC
Click to learn more about Buzzy's HVAC financing options.
Finance | EZSmiles Dental
Click to learn more about EZSmiles Dental financing options.
Gallery (QAE)
QAE completes meta for all gallery pages.
- Title Tag: Gallery type (Portrait Gallery, Project Gallery, Before / After Gallery, New Roof Gallery, etc.) | NOB
- Meta Desc: Browse / View / Take a look at, etc. [NOB] Type of Gallery (e.g. Portrait Gallery, Project Gallery, Before / After Gallery, New Roof Gallery, etc.) [featuring/showcasing type of images] -- if applicable, available, or apparent.
Project Gallery | Andrew's Roofing
View Andrew's Roofing Project Gallery featuring our recent residential and commercial roofing, siding, and window projects.
Before / After Gallery | Bob's Auto Restoration
Take a look at Bob's Auto Restoration Before/ After Gallery showcasing or classic and muscle car rebuilds.
Meet Our (or Your) Team, Technicians, Trainers, Attorneys, etc
- Title Tag: Meet Our Team / Technicians / Trainers / Attorneys, etc. | NOB
- Meta Desc: Our team/ technicians, trainers offer / provide / serve / specialize in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).
Meet Our Dentists | Pine Belt Dental PLLC
Our dentists specialize in general dentistry in Hattiesburg, MS. Advanced certified coursework. Cosmetic and restorative dentistry.
Menu (one menu)
- Title Tag: Menu | NOB
- Meta Desc: Browse/View NOB menu including / featuring / specializing in / serving [menu highlights e.g. appetizers, entrees, desserts, and kids menu, etc.]
Menu | 6 Guys Burgers
Browse 6 Guys Burgers menu featuring fried pickles, hand cut french fries, famous 1/2 pounder burger, breakfast burger, and impossible burger.
Menu | Flo's Diner
View Flo's Diner complete menu including breakfast, appetizers, lunch, and dinner entrees.
Menu (multiple / specific)
- Title Tag: Menu Name | NOB
- Meta Desc: Browse/View NOB menu including / featuring / specializing in / serving [menu highlights e.g. appetizers, entrees, desserts, and kids menu, etc.]
Breakfast Menu | Sonny's Burger
View Sonny's Diner breakfast menu featuring steak and eggs, country fried chicken and waffles, pancakes, and 5 flavors of oatmeal.
Cocktail Menu | Lombardi's
Browse Lombardi's cocktail menu featuring frozen drinks, martinis, craft beers, scotches, whiskies, and dessert liqueurs.
Patient Forms / Resources
- Title Tag: Patient Forms | NOB
- Meta Desc - Option 1 for print / download forms meta description; Option 2 for online forms meta description
- Print and fill out (or complete) NOB [type of form(s)] [instruction summary]
- Online [type of form(s)] from NOB. [instruction summary]
Patient Forms | Aspen Chiropractic
Print and fill out these convenient Aspen Chiropractic new-patient forms before your first visit.
Patient Forms | PM Pediatric
Online patient and insurance forms from PM Pediatric. Simply complete the forms before your first visit.
Request __________________ Form
- Title Tag: Request _____________ | NOB
- Meta Desc - Request _________ [service, appointment, free estimate, call back, etc] from NOB. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).
Request Home Inspection | A1 Waterproofing
Request a free estimate from A1 Waterproofing. Financing options are available. 24/7 emergency services. License, bonded and insured.
Request Appointment | Maybelline's Auto Shop
Request appointment with Maybelline's Auto Shop. Open 7 days a week. ASE Certified. Weekly specials.
Reviews
- Title Tag: Reviews | NOB
- Meta Desc - Read our [customer type e.g. patients, customers, clientele, patrons, etc -- as defined during consultation] reviews about NOB. Primary CTA.
Reviews | Dr. Steven Sirken
Read or post patient reviews about Dr. Steven Sirken. Call today to schedule your appointment.
Reviews | DH Painting
Read or post client reviews about DH Painting. Call today to schedule your in-home consultation.
Reviews | Nerenberg Law Associates, P.C.
Read or post client reviews about Nerenberg Law Associates, P.C.. Call today to schedule your free case review.
Testimonials
- Title Tag: Testimonials | NOB
- Meta Desc - Read our [customer type e.g. patients, customers, clientele, patrons, etc -- as defined during consultation] testimonials about NOB. Primary CTA.
Testimonials | Dr. Stephen E. Paul
Read patient testimonials about Dr. Stephen E. Paul. Call today to schedule your appointment.
Testimonials | Solid Wood Cabinets
Read customer testimonials about Solid Wood Cabinets. Call today to schedule your in-home consultation.
Testimonials | Flywheel, Shyster, and Flywheel
Read client testimonials about Flywheel, Shyster, and Flywheel. Call today to schedule your free case review.