Local Ranking Service Area Pages

Title and Meta Description Formatting

Note:  Title tags are dynamically generated for Local Ranking Service Area Pages. If editing or rewriting is needed, it has to be done at the formula level. The output should appear as follows: 

  • Title Tag:  Keyword | City, ST | NOB
  • Title Tag Example: Basement Remodel | Media, PA | ACE Construction & Roofing
  • If the title tag is too long, remove punctuation and vertical pipes first. Then remove the NOB. Give priority to the keyword and City, ST
  • Meta Desc: 
  • Serving (or similar) [Geo Location as used on homepage meta description], Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase. 
    -OR-
  • Visit NOB in [Geo location as used on homepage meta description] or call to schedule appointment/service/etc for your specific keyword phrase, specific keyword phrase, specific keyword phrase. 
    -OR-
  • Schedule / request your _________ (form type - appointment, case review, estimate, consultation, etc.) with NOB or call to speak with our staff / team / representatives / doctors / lawyers, etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase. Include Geo as used on homepage meta description where appropriate.


Note:  Meta Descriptions are dynamically generated for Local Ranking Service Area Pages. They should be edited for clarity and character count.


Basement Remodel | Media, PA | Ace Construction & Roofing

Call ACE Construction & Roofing in Media, PA for your basement remodeling, basement finishing, and basement waterproofing needs.


Allergies & Sinuses | Cedar Rapids, IA | Felix Leiter, MD

Serving Cedar Rapids, IA, request an appointment with Felix Leiter, MD or call to speak with our staff about your allergies, sinus pain, or migraine today.


SAP Directory Page (Serving Area Page)

  • Title Tag:  Serving Area | NOB
  • Meta Description Requirements

The Directory Page uses one meta description, written manually in the homepage meta style. It summarizes the primary services showcased across the entire SAP set.


Keyword Selection Rules

Writers must follow these rules when inserting keyword phrases:

  • If one keyword phrase exists → include one
  • If two keyword phrases exist → include two
  • If three or more keyword phrases exist → select up to three
  • Do not use similar or redundant keyword variants
    (e.g., roofing contractor / roofing company / roofer)
  • All selected terms must read naturally and accurately represent the service themes of the page.


Meta Desc - Primary CTA [NOB] for your [keyword phrase], [keyword phrase], [keyword phrase]. Serving/located in/etc. [Geo locaton]


Serving Area | Dr. Stephen E. Paul

Call Dr. Stephen E. Paul today for your allergy issues, sinus pain, and migraine headache relief. Serving SE PA.

Geo Pages

Title and Meta Description Formatting

Note:  Geo Pages follow the formats listed below. Use the City, ST or Geo Location of each Geo Page for its title tag: 


  • Title Tag:  Product / Service Keyword | City, ST | NOB
  • Title Tag Examples:
  • HVAC Repairs | Drexel Hill, PA | Joe's Plumbing
  • Roadside Assistance | Kent County, DE | Joe's Towing
  • If the title tag is too long, remove punctuation and vertical pipes first. Then remove the NOB. Give priority to the keyword and City, ST
  • Meta Desc: 
  • Serving (or similar) [Geo Location], Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase.  (as used on homepage meta description)
    -OR-
  • Visit NOB in [Geo location] or call to schedule appointment/service/etc for your specific keyword phrase, specific keyword phrase, specific keyword phrase.  (as used on homepage meta description)
    -OR-
  • Schedule / request your _________ (form type - appointment, case review, estimate, consultation, etc.) with NOB or call to speak with our staff / team / representatives / doctors / lawyers, etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase.  (as used on homepage meta description) Include Geo where appropriate.
  • The GEO page may repeat the location with the keyword, Copywriter can remove the keyword location if it is a repeat


HVAC Repairs | Drexel Hill, PA | Joe's Plumbing

Call Joe's Plumbing in Drexel Hill, PA for your HVAC repairs, HVAC servicing, and sewer line inspection needs.


Bankruptcy | Cedar Rapids, IA | Largo Law

Request an appointment with Largo Law or call to speak with our team in Cedar Rapids, IA  about your will, estate planning, or elder law concerns today.