Local Ranking Service Area Pages

Title and Meta Description Formatting

Notes: 

  • The SAP keyword in the title tag and meta description should not be changed or adjusted beyond making it plural or adding a hyphen if needed. This keyword is based on what was purchased for local ranking and should remain unchanged.

  • Title tags are dynamically generated for Local Ranking Service Area Pages. If editing or rewriting is needed, it has to be done at the formula level. The output should appear as follows: 

  • Title Tag:  Keyword | City, ST | NOB
  • Title Tag Example: Basement Remodel | Media, PA | ACE Construction & Roofing
  • If the title tag is too long, remove punctuation and vertical pipes first. Then remove the NOB. Give priority to the keyword and City, ST
  • Meta Desc: 
  • Serving (or similar) [Geo Location as used on homepage meta description], Primary CTA [NOB] for your specific keyword phrase, [space permitting] motivating factor / offer  (or phrase), motivating factor /offer (or phrase). 
    -OR-
  • Visit NOB in [Geo location as used on homepage meta description] or call to schedule appointment/service/etc. for your specific keyword phrase, [space permitting] motivating factor / offer (or phrase),  motivating factor /offer (or phrase). 
    -OR-
  • Schedule / request your _________ (form type - appointment, case review, estimate, consultation, etc.) with NOB or call to speak with our staff / team / representatives / doctors / lawyers, etc. for your specific keyword phrase, [space permitting] motivating factor /offer (or phrase), motivating factor /offer (or phrase). Include Geo as used on homepage meta description where appropriate.


Note:  Meta Descriptions are dynamically generated for Local Ranking Service Area Pages. They should be edited for clarity and character count.


Basement Remodel | Delaware County | Ace Construction

Call ACE Construction & Roofing in Media, PA for your basement remodeling needs. Offering free estimates if you hire us and a 10 year warranty on all labor.


Allergies & Sinuses | Linn County | Felix Leiter, MD

Serving Linn County, request an appointment with Felix Leiter, MD or call to speak with our staff about your allergies. Walk-ins welcome. Open weekends.


SAP Directory Page (Serving Area Page)


Title Tag Formula (Multi-Location Businesses):


[Service] Near You in [Region] | [Key Services] + [Optional Modifier]

OR

[Business Type] Locations in [Region] | [Primary Services]


Examples:



Dental Office Near You in the Denver Metro Area | Pediatrics

OR

Dental Locations in the Denver Region | Braces & X-Rays



Meta Description Formula


Find a [service/business type] in (the) [Region] with [Business Name]. Visit one of our nearby locations for [top services].


Example:


Find a dental office in the Denver Metro Area with Caring Dental. Visit one of our nearby locations for family, pediatric, and senior dental care.

Geo Pages

Title and Meta Description Formatting

The Quick Reference Guide below provides a fast, decision-ready summary of the Geo Display rules. Detailed explanations and examples follow.
Note: If the client is already ranking locally and local SEO has been added, the header, hero geo reference, and title tag may differ slightly to support those rankings.


The Quick Reference Guide below provides a fast, decision-ready summary of these rules. Detailed explanations and examples follow.
Note: If the client is already ranking locally and local SEO has been added, the header, hero geo reference, and title tag may differ slightly to support those rankings.


Geo Display Rules: At-a-Glance

Note:  Geo Pages follow the formats listed below. Use the City, ST or Geo Location of each Geo Page for its title tag: 


  • Title Tag:  Product / Service Keyword | City, ST | NOB
  • Title Tag Examples:
  • HVAC Repairs | Drexel Hill, PA | Joe's Plumbing
  • Roadside Assistance | Kent County, DE | Joe's Towing
  • If the title tag is too long, remove punctuation and vertical pipes first. Then remove the NOB. Give priority to the keyword and City, ST
  • Meta Desc: 
  • Serving (or similar) [Geo Location], Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase.  (as used on homepage meta description)
    -OR-
  • Visit NOB in [Geo location] or call to schedule appointment/service/etc for your specific keyword phrase, specific keyword phrase, specific keyword phrase.  (as used on homepage meta description)
    -OR-
  • Schedule / request your _________ (form type - appointment, case review, estimate, consultation, etc.) with NOB or call to speak with our staff / team / representatives / doctors / lawyers, etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase.  (as used on homepage meta description) Include Geo where appropriate.
  • The GEO page may repeat the location with the keyword, Copywriter can remove the keyword location if it is a repeat


HVAC Repairs | Drexel Hill, PA | Joe's Plumbing

Call Joe's Plumbing in Drexel Hill, PA for your HVAC repairs, HVAC servicing, and sewer line inspection needs.


Bankruptcy | Cedar Rapids, IA | Largo Law

Request an appointment with Largo Law or call to speak with our team in Cedar Rapids, IA  about your will, estate planning, or elder law concerns today.