Benefits to Renaming PDFs

• Search engines can index PDF content and even recognize links in PDF documents, too. For less competitive searches the PDF document, if named correctly, could reach the top of Google results.
• Naming PDFs in a consistent, logical and predictable way means they can be located, identified and retrieved by yourself, Hibu colleagues, or the client, as quickly and easily as possible. 
• As such, Hibu will rename PDF files following manner:
  
• [name-of-business]-[document-content-title].pdf
• Note, don't reference the HTML page content title but rather, the file content, ie form, faqs, price list, etc.)
• All the characters should be lower case and in-place-of-a-space-we’ll-use-a-dash-rather-than-an-underscore.
• Examples:
• mikes-automotive-services-form.pdf
• ferrantes-italian-bistro-dinner-menu.pdf
• sjra-insurance-form.pdf
• juniors-flooring-and-tile-hardwood-floor-faqs.pdf
• madison-hardware-rental-agreement-pdf
• dixie-hotel-2015-brochure.pdf
• dr-lou-reed-new-patient-intake-form.pdf
• Hibu will convert Word, Excel, image, PPT, etc. files into PDF documents.  All converted files should follow our best-practices naming conventions.
• Hibu will rename client-provided files not converted into a PDF following our best-practices naming conventions.